SENIOR JUDGEMENT,

on demand.
The Last Splash
Advisory

The Case for Media on your C-suite.

Manifesto

Creative gets the meeting. Comms gets the brief.
Media gets the budget.

By the time a media voice enters the room, the strategy is already set. The audience has been identified. The channel mix has been assumed. The dollars have been allocated against a picture of the buyer that nobody in media drew.

Most of what shapes a media buy — who you're actually talking to, where they really are, what the dollars will and won't earn — is a media question. Answered after the brief is reverse engineering. Answered before the meeting is leverage.

A senior media voice, when you need it most.

Four shapes the work takes.

Engagements
  1. 01. Fractional Leadership CMO-level oversight scoped to days per month. For when you need senior judgement at the table without a full hire — strategy, budgeting, performance reads, and C-suite reporting.
  2. 02. Project Audits Forensic reviews of media plans, agency relationships, ad-tech stacks, or in-housing readiness. When something specific needs unblocking — and the in-house team can't audit themselves.
  3. 03. Quarterly Strategy Standing reads on what's working and what to do about what isn't. A real conversation, on a calendar — the kind of clear-eyed pattern recognition agencies can't do honestly.
  4. 04. Agency Triage Whip your current agency into shape, or find you a new one. Honest reads on the relationship, the work, and the alternatives — with no incentive to keep the engagement going.

Good firms keep good company.

Partner Network

Marketing & Innovation

Covalent

Led by former Best Buy CMO Scott Moore, Covalent is a marketing and innovation advisory built for organizations that have outgrown the status quo. Small bench, bespoke teams, sprint-paced work — for purpose-driven brands, digital health operators, and entrepreneurs building what comes next. We don't sell bodies. We don't pad the deck. The Last Splash serves as a fractional advisor on positioning, media strategy, and the calls a deck won't make for you.

Learn more about covalentco.com

Multi-Entity Operations

Unheard Empire

The Unheard Empire logo

Led by 20-year entrepreneur Dr. Jackie Phillips, Unheard Empire is a multi-entity operator group built on a single thesis: We Don't Complain, We Create. Bespoke fractional teams drawn from forty-plus years across marketing, operations, energy, and government contracting — embedded inside organizations going after overlooked audiences and underserved markets. We don't observe from arm's length. The Last Splash serves as Strategic Advisor on marketing, media, and brand positioning across the portfolio.

Want a second set of eyes on your media?

Call me for an honest read.

Book a Call