Introducing Your On-Demand Chief Media Officer
Check out this week’s episode of The Last Splash Podcast
This is the defining moment in modern advertising history.
Publishers are struggling to stay afloat. AI is poised to upend search. The loss of cookies is upending the open web. Consumers are demanding privacy and boycotting social media. Even the very nature of how we work has changed.
For brands, much of the ad tech they used for the past decade is quickly becoming expensive and irrelevant. And their legacy media agencies are incentivized to look the other way.
But there is a better way.
Enlisting a fractional Chief Media Officer can help you prepare, while creating an unfair advantage over your competition. I can help you reduce your advertising costs and fees by 5-20%, through a careful examination of all of your advertising resources, from ad tech, to agencies, to your in-house capabilities. All without a retainer or a long-term contract.
Services
Fractional Leadership
Ongoing executive leadership within the media discipline: strategy, budgeting, in-housing/staffing, and C-suite level performance reporting
Advisory
Project-based assignments, landscape analysis, agency reviews, annual/quarterly media strategies
Ad Tech & Agency Audit
Assessment of the financial and marketing performance of each vendor and sub-vendor in your ecosystem, exposing hidden costs and eliminating wasteful spend.
Meet Ryan
I spent more than a decade building a better media agency, growing it from $50,000 to $50,000,000 in ARR. I have a complete understanding of the marketing strategies and technical infrastructures for search, social, programmatic, influencer, and content channels. My career has focused on how technology fuses with talent to get the best value out of each. I helped create the marketing strategies behind wildly successful campaigns for BODYARMOR, Mint Mobile, Moderna, HCA, Bayer, Caterpillar, Bread and Butter Wines, and the Humane Society of the United States.
